L’Oréal Professionnel Digital Education Platform 2015 on the World Stage

L’Oréal Professionnel Expands Digital Education Platform Across Australia and New Zealand

Article Updated, 7 July 2017

Skillslive has been formed to execute a global commercialisation strategy for the Loft Group’s Digital Education Platform, establish in 2012. Skillslive Edu Pty Ltd was recently acquired by Loft Ventures Pty Ltd with an established portfolio of technology companies focused on global opportunities though cloud infrastructure and scalable technology

The Loft Group has developed an enterprise grade mobile content delivery platform for education, mobile learning and training. The training application enables companies such as L’Oréal Professionnel to deliver sales and product knowledge training to their national professional salon network, retail stores, staff and clients.

“The launch of digital education in 2013 was a world first for L’Oreal Professionnel. The digital strategies developed combined with an interactive learning environment ensures that the education experience is greatly enhanced. The interactive educational platform provides the ability to personalise the education experience for an individual’s needs. Delivered through the latest digital technology, the students education is now mobile and accessible at their leisure – whenever and wherever they need it.” L’Oreal Australia, Jo Ann Maitland, National Education Manager (AU) L’Oreal.

The L’Oréal Professionnel Digital Education Application 2015 has seen the successful launch of gamification with the introduction of a Colour Tool and Mixing Lab.

  • L’Oréal Professionnel Principles of Colour provides learning about colour theory, the L’Oréal Professionnel colour numbering system and application of colour to the hair. The focus of this game delivers a visually attractive, comprehensive and enjoyable experience to the student which uses educational mechanics such as assessment, learning pathways and gamification to encourage progression through the Principles of Colour Game.
  • Once a Student has proven a competent level of knowledge in the Principles of Colour Game, they are able to use the L’Oréal Professionnel Mixing Lab. This tool generates mixing ratios of various L’Oréal Professionnel colouring products. The mixtures are represented with the real world vales for product quantities, hair colouring process and supporting product technical documentation. The students can use the L’Oréal Professionnel Mixing Lab within their salon as a guide to mixing L’Oréal Professionnel colouring products.

Organisations worldwide are experiencing the numerous benefits associated with deploying Digital Education & Training Applications. Regardless of organisation size or industry sector, Digital Education is contributing to the growth and success of many businesses by providing an efficient, cost-effective and maximising mobile application deployment.

Loft Group Digital Education is much more than an education platform; it is a powerful software tool that will revolutionise the way your organisation educates.

The focus for Digital Education has been to ensure the education journey continues to evolve and remain relevant to the ever changing business needs of your salon partners. The ability to measure and review performance against the highest industry standards ensures your education will continue to provide an educational experience based on participation feedback, data collection and results based on statistical reporting methods developed across the Digital Education Application.

As with any capital expenditure in business today, ultimately return on investment is one of the key considerations. In looking specifically at the tangible gains and the immediate benefits accrued from the Digital Education Platform, there are a number of reasons why the ROI proposition is so exciting. Improved cost savings and exponential gains in operational efficiency are obviously some of the key features that result from its implementation. What is equally if not more important are the profitability gains that are harder to quantify, for example the resulting strategic advantage in the marketplace that arises from the increased individual value. In turn through the education experience, the individual becomes a highly valued member of the retail sales process.


Loft Group

Loft Group is a proudly Australian company, founded in 2007. Loft specialises in identifying customer delight, building innovative and inventive solutions and leveraging solid design process to deliver quality outcomes.  Our primary focus is about improving communities by improving communications, connectivity and visibility of information.  In doing so, we support research methodologies, professional engagement and human connections to strengthen the context within which these communities operate.

Our process builds a firm understanding of both requirement and expectation, using our expertise to enhance and improve within our target industries and improve and support client domain knowledge and activity. We use a proven technology stack that ensures Loft will be the first mover within any sector, driving the application product road map to achieve rapid development and deployment, global scale and the ability for modular diversification across broader main stream market opportunities. Visit our website…


Skillslive Digital Learning Solutions

Skillslive is a learner-centric Learning Management System (LMS) and Learning Record Store (LRS) that is designed to help organisations increase learning engagement while enhancing an individual’s learning outcomes and improved organisational performance.

Skillslive enables on-demand education and contextual learning, collecting data and presenting analytics and insights to provide a 360° view within an organisation's learning ecosystem. Skillslive contributes to creating visibility across an organisation, its employees and contractors, plus aligning learning pathways with professional development, competencies, compliance, certification and accreditation.

Skillslive remains innovative and at the forefront of education technologies. Focusing on corporate learning ecosystems and the benefits that big data will contribute to creating visibility across an entire organisation at a local and global level. Additionally, the utilisation of cognitive systems that are able to exhibit adaptive, proactive and emotive behaviour. When implemented in support of educational activities a connection between communities and the process of learning, content delivery, assessment and collaboration can all be individualised, measured and presented in an enterprise dashboard. What drives this process is a common cognitive framework that humans use to inform their decisions: Observe, Interpret, Evaluate, and Decide.

Skillslive Pty Ltd was recently acquired by Loft Ventures Pty Ltd. Loft Ventures has a portfolio of technology companies focused on global opportunities though cloud infrastructure and scalable technology. Skillslive was formed to execute a global commercialisation strategy for the Loft Group Digital Education Platform.


Digital Education Platform (DEP)

The Digital Education Platform is an enterprise grade mobile content delivery solution for education and training. The training application enables companies such as L'Oreal to deliver sales and product training to their entire national salon network, retail stores, staff and clients. Development of the training application commenced with Kerastase in 2011 and has since been deployed within the L’Oreal Professional Product Division Australia and New Zealand across global brands such as L'Oreal, Kerastase, Matrix and Redken.

The solution identifies with the need for a software application upon which an individual can engage with content through self-organised educational models, benefit from proven social collaboration and be encouraged through the sharing of their efforts with industry professional mentors and peer groups. The purpose of this tool is to assemble the large concepts of education and make them more accessible and consumable by the individual.

Our vision for the ideal digital classroom is emerging. It meets the needs of the students and the community that surrounds them. It assists in the creation of innovative content design and supports delivery and assessment. It provides opportunity for active learning and collaboration amongst peers and mentors by putting control into the hands of the individual. In short, it's not a room at all.


Integrated Attendance and Assessment Mobile Solution (VTO / RTO)

An E-learning platform developed to assist Vocational Training Organisations (VTO's) and Registered Training Organisations (RTO's) to efficiently manage student administration and business operations in order to comply with mandatory Government funded activity and reporting standards coming into effect in Australia.

Integrated Attendance & Assessment Solution developed for Educators & Students; an application for inspiration and capturing course evidence. Using the best, most intuitive features of the tablet and smartphone, we have created the ultimate user experience. The Integrated Attendance & Assessment Solution puts the focus on user experience which guarantees engagement and as a result content retention. This solution provides a visual way to involve all users which guarantees easy navigation along with a user friendly and positive learning environment.